Showing posts with label Youtube. Show all posts
Showing posts with label Youtube. Show all posts

A Fantastic Talk on Marketing.

on Friday, August 23, 2013
Dan Grubb
Like many writers, I loathe the whole paraphernalia of marketing. But, also in common with most writers, I want my books to be read. This produces a bit of a problem, since there are so many books published that authorial silence is hardly likely to produce much in the way of attention from the reading public.

My writers’ group, an amazing mix of professional scribes who call themselves ‘Hornsea Writers’, for the very good reason that Hornsea is their geographical meeting place, had the opportunity this week to have a talk delivered by independent publisher, Fantastic Books Publishing’s CEO, Dan Grubb. He gave us a talk on, you’ve guessed it: marketing.

Amazing, inspiring, informative and, above all, entertaining, Dan’s talk was delivered with passion and professionalism, which is no surprise, given the way he runs his business. I’m not going to précis the content here, since Dan’s producing his own blog on that (I strongly suggest you subscribe to his weekly newsletter here, so you can catch that when it appears.)

But I will pass on a couple of his pointers:
·      If you don’t already belong, join these sites and be active – Facebook, Google+, Goodreads, Twitter, Pinterest, Tumblr,  Stumbleupon and Youtube. And, if you don’t already blog, DO! Blogger or Wordpress are probably the best free sites for that. Connect ALL these sites.
·      Whenever and wherever you post, make it engaging and interesting. There’s huge competition out there and it’s easy to be ignored and/or rejected, so give your readers something that’s of value to THEM.

It isn’t often that a small writers’ group, some of whom are quite tall, gets a talk from a publisher, so it’s as well for members to take heed of what they hear. What did I take away from his presentation?  Well, many things. But, principally, I was inspired to take a more positive view of marketing. To view it not simply as a sales platform but as a way of interacting with actual and potential readers. Now, that is something I can do with pleasure. In fact, it’s why I write this blog.


So, look out for Dan’s blog post, visit his website at Fantastic Books Publishing, and follow his advice there. Meantime, please connect with me on the sites listed above. The more connections we all have, the greater the chance that we can help each other.
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What Rules Do You Hate as a Writer?

on Thursday, May 2, 2013
Typographic quotation marks (top) versus strai...
Typographic quotation marks (top) versus straight quotation marks, or "dumb quotes" (bottom). (Photo credit: Wikipedia)

They’re there, everywhere you look, on blogs, in books, on websites – those unbreakable rules for writers. Some are concerned with language itself; grammar, syntax, spelling. Others are to do with style; repetition, viewpoint, backstory, vocabulary. Then there are the rules surrounding presentation; font, paragraphs, spacing, quotations, dialogue. Of course, the gurus and mentors have their own sets of rules: you must do this or that if you’re to succeed as a writer. These latter rules come in the form of exhortations to build an author platform, participate in forums, network, join groups, create a bog, a website, become a member of any of dozens of professional organisations. And so it goes on.

Do you ever get the feeling you’re being bamboozled, perhaps being patronised, maybe being groomed as a cash cow for some organisation or individual? There are lots of wolves out there, seeking out those ignorant, naïve or inexperienced enough to become the victims of the many scams aimed specifically at writers. And all of them have their rules. Those laws that you must obey if you’re ever to become a writer, ever to make a name for yourself, ever to make your fortune. Assuming that’s what you’re after.

I, of course, have special rules that I hate. Some of these have been exposed as irrelevant or simply wrong as a result of experience. Some have been pointed out by other writers. Some were clearly not right from the word go.

Let’s have look at some of those I have problems with. Well, there’s one for a start: never finish a sentence with a preposition. Rubbish. We do it all the time. Writers have been breaking this rule ever since they first picked up a chisel to mark the first slab of rock. It’s idiotic. To obey this rule, my initial sentence would have to be reconstructed as, ‘Let’s have a look at some of those with which I have problems.’ Clumsy, at best. No one speaks like this and we shouldn’t be required to write this way. Only the Grammar Police will ever find fault with the use of a preposition at the end of your sentences. So, if it sounds right, use it.

Another: build an author platform. No agent or publisher will look at you these days unless you have a decent following on Twitter, Facebook, Google+, YouTube, LinkedIn etc, etc. Two points with this one: do you want an agent or a publisher, bearing in mind the way they rip off writers these days? And, far more importantly, this rule is designed to stop you writing and to make you spend all your time making contacts online. I tried it last year, as a way of discovering the validity of this exhortation to build a following. Did it have any measurable effect on my book sales? With the possible exception of Twitter, none whatsoever. I’ve increased my ‘presence’ across the various networks I belong to (there goes that preposition at the end of a sentence again!). But, whilst this has amplified requests for my help for other writers (something I’m happy to do when I’m able), has resulted in numerous requests for the endorsement of work I’ve no experience of (there it goes again; another preposition in danger of ending a sentence!), has brought many requests for me to review books written by other authors (as if my increased visibility has somehow had a similar effect on my time available for reading), it has had no measurable effect on shifting my books off the shelves. This rule, so beloved of agents and publishers, is unlikely to get you what you actually want; i.e. more readers.

One more: use curly quotes, use straight quotes, use double quotes, use single quotes…etc. The only rule with any validity regarding such stylistic matters is the one that guides the publication to which you’re submitting your work (there; I stuck this preposition in place for the purists). Seriously, if a publication you want to publish your work uses single, curly quotes, then have the common sense to follow their house style. Otherwise, the choice is yours. Same with fonts (but do make the size and typeface easy to read, and you can use any colour as long as it’s black. On your website or blog you have the freedom to make your font and background colours the same, violently different, or traditional black on white, but bear in mind that people are going to be trying to read that text).

I must, of course, remind you of George Orwell’s rules for writers. These are, if taken with an intelligent pinch of common sense in interpretation, very sensible. The last one, naturally, is the most important:

1.      Never use a metaphor, simile or other figure of speech which you are used to seeing in print. (see my piece on clichés)

2.      Never use a long word where a short one will do.  (dip a toe in the hydrotherapeutic fluid and see whether the pool will suffice)

3.      If it is possible to cut a word out, always cut it out. (surgical excision, scalpel at the ready, is essential to the prevention of purple prose)

4.      Never use the passive where you can use the active. (always better to be the one doing the doing than having the doing done to you)

5.      Never use a foreign phrase, a scientific word or a jargon word if you can think of an everyday English equivalent. (using obscurum per obscurius is simply employing obfuscation for the sake of it)

6.      Break any of these rules sooner than say anything outright barbarous. (up with this I will never put)

And I’d apply that last rule to all the various rules of writing.

Finally, from me at any rate, remember you’re a writer. Writers write. That’s their purpose, their raison d’être (oops, Orwell’s 5th rule broken!).

So, that’s my piece said. Are there any writing rules you abhor? Let’s have a comment with your reasons; see if we can help each other here, shall we?

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The Dangers of Distraction.

on Thursday, March 8, 2012
English: Description: Social Networking Source...
Image via Wikipedia

Do you do it? You know what I mean; participate in social networking. Facebook, Twitter, YouTube, Digg, StumbleUpon and Google+are all sites where you'll find me commenting, posting, bringing items of interest to other people. Then there are the peer review sites; those places where you post a piece of writing and hope for some reviews, but in exchange you have to post reviews of the work of others, which, of course, means reading them. There are even altruistic sites, like Critters, where the emphasis is on the support and nurturing of young talent for no reward other than that of helping out.

All these activities detract from your writing by involving the use of your time. There's so much advice out there on how best to learn to write and how to learn to write well. But one piece of advice stands out from the rest, in my mind at any rate: if you want to write, and write well, ignore everything else, and write. That, of course, is a little sparse and not as comprehensive as it ought to be. If you write without reading, for example, you're doomed to repeat the mistakes of others, doomed to repeat what has already been written, doomed to remain enclosed in your world of delusion where you're a brilliant, if untried and unpublished, writer.

So, to that injunction to write, I must add; read. Read often, read well-written work only, which doesn't necessarily mean best-sellers. I mean, Jeffrey Archer's novels are sometimes described as 'best-sellers', but would you call it good writing? I've read a few of the authors who sell lots of books and discovered that they often write in clichés, clichés of both phrase and idea. Formulaic, superficial writing seems to sell well for reasons I don't understand. But if you're more interested in dollars and pounds than the quality of the work you produce, you know where to find your role models. But be prepared to be forgotten as soon as your book is read. Prepare to be lost to history and the future. It's rare indeed for a best-seller to outlive the era in which the work was published. Oh, there are exceptions; there are always exceptions. They prove the rule, after all.

So, to improve your writing, read extensively from the best you can find. And then, write. Write something new every day, as a priority. Even if you can manage only a few words, even if it's no more than a diary entry, write something, something new, every day. Make it the best you can if it's only a few words. If, on the other hand, you're engaged in the construction of a more beefy piece, a short story, essay, novel or non-fiction tome, then I'd advise you to get the words down first. I know some people are, or feel they are, incapable of moving on until what they've written is the very best they can make it. For most would-be writers that way leads to an eternity of unfinished work. If you get the words down first, you can then revisit and use the editing process to refine and improve.

To return to the beginning: social networking and the like. If you must network, connect, interact - and which of us doesn't do this?- I'd suggest you do it only after you've done your day's writing. If you treat your writing as a profession, treat it as work, you'll be far more able to set and keep to your real priorities. The job of a writer is to write. That's the first priority. Everything else is secondary and should be treated as such.

I speak from experience here.

I've spent most of the past few months engaged in social networking; building that essential writer's platform beloved of agents and publishers. So, I've Tweeted, posted stuff to Facebook, engaged in discussions on LinkedIn, joined groups on Goodreads. It's been productive in terms of contacts and connections. And I've had a great deal of fun in the process; made a great many new friends at various levels of the writing craft from real beginner to accomplished author and every stage between. Met and connected with readers of all sorts. I wouldn't have missed the experience for the world. But, in that time, I've written and submitted too few stories, put down too few words (apart from November last year, when I participated in NaNoWriMo as a way to drive myself back into actually writing, and produced the first draft of a comedy thriller, writing 112,242 words before the time was up). But I have, sitting on my computer, two volumes of an epic fantasy trilogy, and I should have written volume three by now, should have had the books out there in the market place for readers. But no; the networking has taken precedence. So, I know what I'm talking about here.

So, following my own advice, I'm now aiming to produce at least one new story each week, complete the editing and route to publication for my NaNoWriMo novel titled An Avenger Unseen, and begin work on volume three of the epic fantasy. All social networking will take a back seat and be done only when I've completed my writing for that day.

If you want to write, I urge you to write. Leave the distractions, digressions, procrastination for others and you might find there are people out there actually reading the words you've put down. Isn't that something worth aiming for?

A silly question to ponder: If corn oil comes from corn, olive oil from olives, and vegetable oil from vegetables, where does baby oil come from?

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Stuart's Daily Word Spot: Regrettably or regretfully?

on Saturday, September 17, 2011

Regrettably or regretfully? 
Regrettably: adjective - undesirable, unwelcome, deserving censure; something deserving or worthy of regret.

Regretfully: adjective - Feeling or showing regret.

Something that is 'regrettable' is something undesirable or unfortunate.
If, on the other hand, someone is 'regretful', they are full of regret and wish they had not done or said whatever initiated the regret.

So:

'Nancy's overindulgence in alcohol, which caused her to perform a spectacular striptease on the top table at her sister's wedding, was regrettable, especially since the groom posted a video of the event on Youtube.'

'Nancy was regretful that she'd allowed too much alcohol to influence her into performing a humiliating strip before all the guests at her sister's wedding, especially when the groom, who she was trying to impress, exposed her to the world by posting a video online.'

Pic: The sea front at Staithes, North Yorkshire.

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